Baisan Institute of Hospitality Management

Golden Opportunity

Golden Opportunity

Within the next ten years the Hospitality Industry is expected to triple in size; by the year 2020 it is predicted to be the largest industry in the world.

Global demands for higher education are expected to touch 160 million by 2025, an expected increase of nearly 100% from present figures which are around 84 million. At present, the global education industry tops US$ 2 trillion in annual turnover. Add to this the creation of a projected 85 million new job opportunities in the Middle East and North Africa region alone, and its clear that there exists a lucarative and specialised nice that is yet to be carefully capitalised.

The education industry is currently the biggest global business after healthcare and it will continue to expand in line with global economic forecasts to facilitate the efficient training and orientation of a growing professional workforce. One small example of this dormant potential is illustrated by the presence of over 200,000 women in saudi arabia who require qualitative training solutions so as to enable them to take up jobswithin regional organizations or simply to ensure that they are capable of engaging in effectual seff-employment.

The momentum of this dramatic upswing in the provate and public sectir is evident throught the region in the form of the infrastructure development that is currently underway, attracting global interest to a region touted to possess a great deal of investment potential . The Middle East, generally acknowledged as one of the worlds fastest growing markets, is expected to attract a fair share if this ongoing gloal expansion .Already , the region enjoys an average growth rate that is considered the highest in its class worldwide, and serves as one of the fastest growing tourist and commercial havens in the world today. Consequently, career opportunities have opened up a fantastic rate and the demand for skilled professionals is set to rise exponentially. Government and provae sector analyst predict millions of job to be created in countries saudi arabia within next two decades, while the rest of the Gulf region is expected to generate equal or large numbers of oooprtunities with is shirter span of a few years

BIHM Support Offerings

Opportunity

The Baisan Institute of Hospitality Management has developed a comprehensive franchise system which provides the Franchisee with the following components:

The right to use Baisan Institute of Hospitality Management trade name, product and service marks. BIHM literature and all other materials are protected by copyright.
The right to operate a Single Unit Franchise for an initial seven (7) years. The Franchisee will also be granted the right for an option to renew the term for a further period subject to fulfilling BIHM conditions at the time of renewal.
The opportunity to benefit from BIHM's substantial experience in the field of hospitality management, sales and marketing, business administration and accounting practices.
The Franchisee will also benefit from the established principles, practices and corporate policies of BIHM which have been fine-tuned to optimize the day-to-day running of the franchised centre.
An Induction program for the Franchise Owner, the Principal of the franchise centre and two instructors. The training covers areas of administration, accounting, admission and the day-to-day running of the franchised centre, and qualifies the franchisee staff to operate the unit successfully. Training includes the BIHM business concept, objectives, mission and philosophy, management, leadership, teamwork, supervisory techniques, technical training, products and services knowledge in addition to communication, support responsibilities and obligations. The training program is divided into two types of instruction, namely classroom training and hands-on training.
Assistance and training from the BIHM support team, in establishing and operating all aspects of the franchised centre as part of launch support.
The opportunity for the Franchise Owner and selected franchised centre staff to attend further training programs when deemed necessary by BIHM to ensure continued success.
Access to BIHM materials covering all curricula categories. This material has been tried and tested by BIHM to ensure the success of the franchise program
Assistance with the identification of the most suitable site for the establishment of the franchised centre, evaluation of site plans and advice on construction and refurbishment of the premises.
Sketches and artistic impressions of BIHM premises in order to assist the development of the franchised centre.
Access to comprehensive lists detailing furniture, fixtures, equipment and accessories required for a BIHM franchised centre. The lists include specification guidelines as well as nominated suppliers that meet these specifications and quality standards.
Access to marketing plans including above- and below the line advertising material.
The opportunity to benefit from BIHM research which constantly monitors international markets to identify new trends, methods, products and materials.
The opportunity to network with other Franchisees through participating in the BIHM newsletter, meetings, seminars, training and the 'Franchisee of the Year' program.
Updates to the operations manual as may be necessary, in addition to the facility of a ‘help-line' for advice on all aspects of the franchise program.
Periodic visits by the franchise team to the franchised centre in order to provide an opportunity for review, analysis, advice and guidance.

Frequently Asked Questions

For your convenience, BIHM has compiled a list of frequently asked questions in relation to the Baisan Institute of Hospitality Management Franchise Program. Should you require further information, kindly get in touch with our franchise team who will be happy to assist you with your queries.

Q. What support services are provided under the franchise agreement?

A. BIHM is committed to ensuring the success of every franchised centre in its network. In addition to extensive training, operating manuals, instructional material and various guides, BIHM also provides its franchisees with complete business solutions to help manage their accounting, information technology and human resource needs. Considerable support is provided during the crucial start-up phase of operation from site evaluation to marketing and advertising. Franchisees will also benefit from regular visits by the BIHM franchise team who will assist in business planning, annual projections, quality control, operational issues, record keeping, and staff evaluation.

Q. Can the franchisee set his/her own course fees for the franchised centre?

A. Yes, the franchisee can set his/her own fees structure based on prevailing market sentiments and approval from the BIHM franchise team.

Q. Does BIHM provide training to assist the franchise set-up?

A. Yes, the franchise owner and key employees of the franchised centre must attend and successfully complete the start-up training programs run by BIHM at its headquarters in Bahrain . In addition to the start-up training program, BIHM will assign its own staff to work alongside the franchised center's team during the first week of business operations. Our franchise team will work out the schedule with you.

Q. Is sub-franchising allowed under the terms of the agreement?

A. The standard BIHM franchise is a 'unit franchise' and limits the franchisee to one location at the address listed on the franchise contract with no sub-franchising.

Q. What is the procedure for becoming a BIHM franchisee?

A. The first step is to complete" Preliminary Application Form" and submit it to BIHM for review. Upon receipt and review of the form, the BIHM franchise team will contact the applicant to arrange a mutual evaluation meeting. At this first meeting, if both parties agree to proceed, the prospective franchisee will be asked to sign a non-disclosure agreement and will then be provided with a comprehensive breakdown of the required investment for starting a BIHM franchise. This data will offer a thorough evaluation of the franchise opportunity. Next, BIHM will prepare a franchise purchase contract and present a detailed schedule of the various steps necessary to set-up the BIHM franchise. Upon signing of the contract BIHM will guide and assist the franchisee in preparing for the opening of the franchised centre.

Q. Why join the BIHM Franchise Program?

A. There are several factors which make BIHM a highly attractive franchise opportunity. The hospitality industry, both regionally and internationally, is expanding aggressively creating a major demand for skilled hospitality professionals. BIHM is owned and operated by the prestigious Dadabhai group, the leading hospitality chain in Bahrain . This makes an immense contribution to BIHM's expertise in providing hospitality management training based on its thorough understanding of the HR requirements of the hospitality sector.

Q. What is so unique about the BIHM Franchise Program?

A. Six reasons make the BIHM a unique franchise opportunity

First, the value and reputation of the BIHM name which stands for the finest standards of hospitality training.
Second, BIHM's vast experience in this field which is supported by its association with the leading hotel chain in Bahrain.
Third, BIHM's affiliations with leading international certifying and educational bodies.
Fourth, BIHM's customized course package which perfectly suits the hospitality requirements of the Gulf region.
Fifth, BIHM's commitment to providing the highest quality training which is evidenced by the BIHM Advisory Council, BIHM's ISO 9001-2000 certification and the unique Training-in-Partnership concept.
Sixth, BIHM has been so systematic in its approach to training professionals that its success is easily converted into a franchise concept with predictable returns on investment.

Q. What is the target market for BIHM courses and qualifications?

A. BIHM offers a variety of courses and qualifications for people desiring a fulfilling career in the hospitality industry. Additionally, BIHM also offers courses and certifications which existing hospitality professionals can use to upgrade and enhance their skill sets. BIHM is the institute of choice for hospitality professionals who seek to advance their careers since its certifications are internationally recognized.

Q. Is it necessary to have government approval for starting a BIHM franchise?

A. Yes, in most countries an education license from the local government authority is needed to open an institute for the certificated programs. In some countries, approval from relevant authorities may be required to offer courses and certifications.

Q. What types of fees are payable for signing on as a BIHM franchisee?

A. There are two types of fees: a franchise fee and a management fee. The franchise fee is a one-time upfront fee and must be paid in full upon signing of the franchise agreement . The management fee is an ongoing fee, which is a percentage of the gross sales of the franchised centre.

Q. Does the franchisees have to arrange the location of the institute?

A. Yes, it is the franchisee's responsibility to arrange the location for the franchised centre. However, BIHM will assist in evaluating prospective sites and the final site has to be approved by BIHM.

Q. How long does it take for the franchised centre to become operational?

A. In BIHM's experience, the franchised centre should be operational within 3 months from the time of signing the Franchise Agreement. However, this can vary depending on the availability of training premises and the time taken to obtain an educational license and approvals to run the courses from the relevant authorities.

Q. What is the tenure of the franchise agreement?

A. The franchise agreement is valid for an initial period of 7 years and renewable hence forth. Renewal is subject to agreement by both parties.

Q. What is the typical size of a BIHM franchised centre?

A. A typical BIHM franchised centre, including office space, is estimated between 1,500 to 2,000 sq. meters.

Contact Us

Head Office

Baisan Institute of Hospitality Management
P.O. Box 11705, Manama,
Kingdom of Bahrain.
Tel: +(973-17310383)- Fax:+973-17310767

Email: bihm@bihm.net

Franchising

Franchise Opportunites

Global Education Alliances W.L.L
P.O. Box 11705, Manama,
Kingdom of Bahrain.
Tel: +(973-17294246)- Fax:+973-17310767

email: franchise@bihm.net
Website: www.geamena.com